Which of the following is NOT an aspect or dimension of Young & Rubicam's Brand Asset Valuator model?
A) differentiation
B) relevance
C) esteem
D) price

Question

Quizplus · Accepted Answer

The Brand Asset Valuator model by Young & Rubicam focuses on measuring a brand's value using four key dimensions: differentiation, relevance, esteem, and knowledge. Price is not considered a direct dimension in this model; instead, the model emphasizes aspects that contribute to a brand's strength and stature in the market.

Which of the Following Is NOT an Aspect or Dimension