In Young & Rubicam's Brand Asset Valuator model, what is the measure of the real and perceived appropriateness of a brand to a large consumer segment called?
A) brand equity
B) relevance
C) esteem
D) price

Question

Quizplus · Accepted Answer

Relevance in the Brand Asset Valuator model refers to the appropriateness and connection of a brand to a broad consumer base, indicating how meaningful a brand is to its audience.

In Young & Rubicam's Brand Asset Valuator Model, What Is