In Young & Rubicam's Brand Asset Valuator model, what is the extent of consumer awareness of a brand and the understanding of what the good or service represents called?
A) knowledge
B) esteem
C) recognition
D) equity

Question

Quizplus · Accepted Answer

Knowledge in the Brand Asset Valuator model refers to the extent of consumer awareness of a brand and understanding of what the good or service represents.

In Young & Rubicam's Brand Asset Valuator Model, What Is