International Business Machines decided to brand its products under its acronym IBM.From a marketing perspective, why was this brand name a smart idea?
A) because IBM is easy to pronounce, recognize, and remember
B) because IBM is easy to translate into any language
C) because IBM accurately describes the products it manufactures
D) because IBM is a public domain name
Correct Answer:
Verified
Q6: How are generic products characterized?
A) by having
Q17: Dawn, Joy, and Ivory are dish liquid
Q18: What type of brand should a company
Q21: In Young & Rubicam's Brand Asset Valuator
Q25: What is a brand name that has
Q27: What is a characteristic of a good
Q28: How does Young & Rubicam's Brand Asset
Q42: What is the difference between a trademark
Q44: The makers of Sucrets throat lozenges recently
Q48: What was the original purpose of packaging?
A)
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents