What is Bic's application of its name to disposable razors and utility lighters an example of?
A) brand extension
B) line extension
C) brand licensing
D) brand preference

Question

Quizplus · Accepted Answer

Bic's application of its name to disposable razors and utility lighters from originally selling pens is an example of brand extension, where a company uses its established brand name to enter into a new product category.

What Is Bic's Application of Its Name to Disposable Razors