An apparel manufacturer decides to create a line of T-shirts depicting the most popular soft drinks on the market.The images would include Coke, Pepsi, Sprite, Mountain Dew, and Dr.Pepper.What would this venture involve?
A) line extension
B) brand extension
C) brand licensing
D) brand marking

Question

Quizplus · Accepted Answer

This venture would involve brand licensing, as the apparel manufacturer would need permission to use the trademarks and logos of the soft drink brands on their T-shirts.

An Apparel Manufacturer Decides to Create a Line of T-Shirts