When does a new product innovation possess relative advantage?
A) when it is consistent with the values and experiences of potential adopters
B) when it appears far superior to previous ideas
C) when it allows potential buyers limited initial use before purchase
D) when it is relatively easy to understand

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which an innovation is perceived as better than the idea it supersedes. It does not necessarily relate to consistency with values and experiences (A), trialability (C), or complexity/simplicity (D).

When Does a New Product Innovation Possess Relative Advantage