A product has attained a monopoly position with its consumers when the brand loyalty stage of brand insistence has been achieved.

Name: A product has attained a monopoly position with its consumers when the brand loyalty stage of brand insistence has been achieved.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When a product reaches the brand insistence stage of brand loyalty, consumers are so loyal that they will accept no substitute, effectively giving the product a monopoly position with those consumers.

A Product Has Attained a Monopoly Position with Its Consumers