A manufacturer's brand that was once widely distributed but is now limited to one or two retail outlets exclusively is called a captive brand.

Question

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A captive brand is a brand that is owned by a retailer or distributor but is only available for purchase at its own stores, making it exclusive to those outlets. This can happen when a manufacturer's brand reduces its distribution to be sold exclusively through one or two retailers.

A Manufacturer's Brand That Was Once Widely Distributed but Is