In addition to cars and motorcycles, Honda offers a line of power equipment, including lawnmowers. All carry the Honda family brand name. This is an example of market penetration strategy.

Question

Quizplus · Accepted Answer

This is an example of product diversification, where a company adds new product lines or categories to its existing portfolio, rather than increasing its market share with existing products, which would be a market penetration strategy.

In Addition to Cars and Motorcycles, Honda Offers a Line