Brand licensing involves the purchase of the brand name by another company to use on unrelated products.

Name: Brand licensing involves the purchase of the brand name by another company to use on unrelated products.
Brand: Quizplus
Rating: 4.7 (36 reviews)

Question

Quizplus · Accepted Answer

Brand licensing is an agreement where the brand owner allows another company to use the brand name, logo, or other intellectual property for a fee or royalty, but it does not involve the purchase of the brand name by another company.

Brand Licensing Involves the Purchase of the Brand Name by Another