Overextension of a brand name through a manufacturer's marketing efforts can result in a decrease in the equity of the brand.

Name: Overextension of a brand name through a manufacturer's marketing efforts can result in a decrease in the equity of the brand.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

Overextension occurs when a brand is stretched too far through the introduction of too many new products or entry into too many markets, diluting the brand's identity and perceived value, which can lead to a decrease in brand equity.

Overextension of a Brand Name Through a Manufacturer's Marketing Efforts