The product adoption process involves five steps: from becoming aware of a product to the acceptance or rejection of it after a purchase has been made.

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Quizplus · Accepted Answer

The product adoption process indeed involves five steps: awareness, interest, evaluation, trial, and adoption (acceptance) or rejection. This process describes how consumers become aware of a product, consider it, try it, and finally decide whether to continue using it or not.

The Product Adoption Process Involves Five Steps: from Becoming Aware