Marketers attempt to place purchasers into categories in the diffusion process depending on their relative time of adoption. Since the categories are based on a normal distribution, the distribution's properties are used to partition them.

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In the diffusion process, marketers categorize purchasers based on their adoption time relative to the overall population, using a normal distribution curve. This curve helps in identifying segments like innovators, early adopters, early majority, late majority, and laggards, based on their adoption timing.

Marketers Attempt to Place Purchasers into Categories in the Diffusion