Cynthia, a marketing director for a chemical company, is looking for an independent intermediary that will take title to the goods.Who is Cynthia looking for?
A) an extended channel member
B) an industrial distributor
C) a direct seller
D) a reverse channel seller
Correct Answer:
Verified
Q4: What results from business customers being more
Q7: What is the term industrial distributor essentially
Q8: In the context of marketing channels, who
Q10: Which of the following is one factor
Q10: How does the traditional marketing channel proceed?
A)
Q13: When is direct selling MOST common?
A) during
Q13: In addition to traditional drug stores, Dr.
Q17: Why do marketing channels play a key
Q19: Small producers in the industrial market may
Q20: What are the two critical components of
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