Companies with adequate financial, management, and marketing resources feel little need for help from marketing intermediaries.

Question

Quizplus · Accepted Answer

Companies that have sufficient financial resources, experienced management teams, and well-established marketing strategies may not require the assistance of marketing intermediaries. Such intermediaries may be less valuable to these companies compared to smaller businesses or those looking to expand their reach. However, this is not always the case, and some larger companies may choose to partner with intermediaries to further strengthen their marketing efforts.

Companies with Adequate Financial, Management, and Marketing Resources Feel Little