A manufacturer assigns national sales teams to sell to Walmart, Loblaws, Zellers, and other large retailers.Smaller retailers and wholesalers are sold through food brokers.In this situation, the manufacturer is utilizing dual distribution.

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Dual distribution refers to a company using two or more different channels to distribute its products to different customer segments. In this case, the manufacturer is using two different channels - national sales teams for large retailers and food brokers for smaller retailers and wholesalers, which is an example of dual distribution.

A Manufacturer Assigns National Sales Teams to Sell to Walmart