When Murray Metal Products contracted to deliver subway trains to the Interborough Rapid Transit System, it probably utilized a shorter, more direct channel than would a consumer goods manufacturer selling nonperishable food products to a retailer.

Question

Quizplus · Accepted Answer

Murray Metal Products, as a supplier of subway trains, likely had a direct channel to the Interborough Rapid Transit System, whereas a consumer goods manufacturer selling nonperishable food products would likely have a longer, more complex channel involving intermediaries such as wholesalers and retailers.

When Murray Metal Products Contracted to Deliver Subway Trains to the Interborough