What marketing channel member directly determines the prices consumers pay?

Name: What marketing channel member directly determines the prices consumers pay?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The retailer directly interacts with the consumers and sets the prices based on their own pricing strategies and market conditions. The producer or supplier can suggest prices, but ultimately the retailer has the final say in determining the prices consumers pay. The wholesaler and shopping centre do not have direct control over pricing.

What Marketing Channel Member Directly Determines the Prices Consumers Pay