From the retailer point of view, which of the following BEST describes the characteristic of a store's exterior appearance, including architectural design, window displays, signs, and entryways?

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The exterior appearance of a store, including architectural design, window displays, signs, and entryways, is a key element in identifying the retailer and attracting its target market. It creates the first impression and helps in establishing the retailer's image or brand identity. Additionally, it plays a significant role in creating a lasting impression on customers, leading to repeat visits and potential referrals.

From the Retailer Point of View, Which of the Following