Vending machines and convenience stores are NOT affected by the wheel of retailing because their strategy for customer satisfaction is based on location and convenience, not pricing.

Question

Quizplus · Accepted Answer

The wheel of retailing theory suggests that retailers begin as low-cost, low-margin establishments and then evolve into higher-priced, higher-margin stores as they become more established. Vending machines and convenience stores do not follow this pattern as their success is based primarily on location and convenience rather than low pricing. Therefore, they are not affected by the wheel of retailing.

Vending Machines and Convenience Stores Are NOT Affected by the Wheel