Some large-scale retailers have assumed traditional wholesaling functions, resulting in a shift of power away from the wholesalers and increasing the likelihood of retailers assuming channel captaincy.

Question

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Large-scale retailers, by assuming traditional wholesaling functions, can buy in bulk directly from manufacturers, bypassing traditional wholesalers. This shift allows retailers to gain more control over the supply chain, leading to a potential increase in their power and influence within the distribution channel, often assuming the role of channel captaincy.

Some Large-Scale Retailers Have Assumed Traditional Wholesaling Functions, Resulting in a Shift