What element of the promotional mix is the MOST expensive (cost per contact)?

Question

Quizplus · Accepted Answer

Personal selling involves one-on-one interaction between a seller and a potential customer, which can require a significant investment of time and effort. It often involves travel expenses for sales representatives as well as commission or salary costs. Therefore, personal selling is typically the most expensive element of the promotional mix in terms of cost per contact.

What Element of the Promotional Mix Is the MOST Expensive