Trade promotions are simply sales promotions aimed at marketing intermediaries.
Correct Answer:
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Q3: Personal selling is the most novel form
Q16: Sales promotion provides a long-term incentive to
Q149: Advertising can deliver a message to a
Q150: Public relations rely on formal corporate presentations
Q151: Sponsorships are a cost-effective way of gaining
Q152: The advantage of using sales promotions in
Q153: Due to its focused and controlled message,
Q156: Companies spend as much on trade promotions
Q157: One benefit of direct mail is that
Q159: Direct marketing is used by both consumer
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