Compared to personal selling, advertising, and sales promotion, the amount spent on public relations is usually high in most firms.

Name: Compared to personal selling, advertising, and sales promotion, the amount spent on public relations is usually high in most firms.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Most firms typically spend less on public relations compared to the amounts allocated to advertising, personal selling, and sales promotions, as PR efforts often require fewer direct costs.

Compared to Personal Selling, Advertising, and Sales Promotion, the Amount