The success of Unilever Canada's "Real Beauty" campaign, which was viewed exclusively on the Internet, can be attributed to viral marketing.

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The "Real Beauty" campaign by Dove, a Unilever brand, gained significant success through viral marketing, as its thought-provoking content was widely shared and discussed across various online platforms, leading to increased visibility and engagement without traditional advertising methods.

The Success of Unilever Canada's "Real Beauty" Campaign, Which Was