The move toward integrated marketing communications is linked to the decline in direct marketing as a form of promotion.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) emphasizes a coordinated use of different promotional methods, including direct marketing, to enhance their overall effectiveness. The move toward IMC does not imply a decline in direct marketing; rather, it involves leveraging all forms of promotion, including direct marketing, in a cohesive strategy.

The Move Toward Integrated Marketing Communications Is Linked to the Decline