The promotional mix for highly standardized consumer products tends to rely more on advertising than on personal selling.

Name: The promotional mix for highly standardized consumer products tends to rely more on advertising than on personal selling.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Highly standardized consumer products are typically marketed to a large audience, making advertising a more efficient and cost-effective method to reach potential customers than personal selling, which is more suited for customized or complex products.

The Promotional Mix for Highly Standardized Consumer Products Tends to Rely