Nonpersonal stimulation of demand for a company's product by unpaid placement of significant news regarding the product in some media is known as publicity.

Question

Quizplus · Accepted Answer

Publicity refers to the non-paid communication of information about the company's products or services in a third-party media form, which can significantly stimulate demand or interest in those products or services without the company directly paying for the media space or time.

Nonpersonal Stimulation of Demand for a Company's Product by Unpaid