What type of advertising seeks to develop initial demand for a newly introduced good, service, organization, person, place, idea, or cause?
A) informative
B) reminder
C) comparative
D) advocacy

Question

Quizplus · Accepted Answer

Informative advertising is used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase. It is particularly useful for introducing new products or services to the market by providing consumers with detailed information about the benefits and features of the product or service.

What Type of Advertising Seeks to Develop Initial Demand for a Newly