Coke and Pepsi feature nearly three dozen movie stars, athletes, musicians, and television personalities as spokespeople in their effort to increase cola sales. What is this called?
A) comparative advertising
B) advocacy statements
C) celebrity testimonials
D) cooperative advertising

Question

Quizplus · Accepted Answer

This is called celebrity testimonials, where famous personalities endorse a product to influence consumers' purchase decisions.

Coke and Pepsi Feature Nearly Three Dozen Movie Stars, Athletes