Which of the following statements is NOT considered to be an advantage of celebrity testimonials?
A) Using a celebrity in an advertisement is a way to break through the clutter and capture the consumer's attention.
B) Celebrities provide a marketing bridge to capture the attention of consumers of other cultures domestically or internationally.
C) The more visibility a celebrity receives through product endorsements, the more valuable he or she is to marketers.
D) Consumers look at the product in a new way because the endorsement of the celebrity is seen as credible in their eyes.

Question

Quizplus · Accepted Answer

This statement is actually a disadvantage, as it implies that marketers may choose a celebrity based solely on their visibility rather than relevance to the product or brand.

Which of the Following Statements Is NOT Considered to Be