What is an advantage of interactive marketing?
A) It provides information on one product only.
B) It is closer to nonpersonal selling.
C) It places the advertiser in control of the flow of information.
D) It provides consumers with more information in less time.

Question

Quizplus · Accepted Answer

Interactive marketing allows consumers to engage and interact with the content, leading to a more efficient and effective information exchange. This approach enables consumers to access a wealth of information quickly, making it a significant advantage over traditional, passive marketing methods.

What Is an Advantage of Interactive Marketing