A national insurance company promotes identity theft insurance with an advertisement that warns of stolen credit cards and falsified social insurance numbers. What appeal is being used in this commercial to motivate the viewer to action?

Question

Quizplus · Accepted Answer

The advertisement uses fear by highlighting the potential negative consequences of identity theft, such as stolen credit cards and falsified social insurance numbers, to motivate viewers to purchase insurance.

A National Insurance Company Promotes Identity Theft Insurance with an Advertisement