Compared with broadcast networks, what kind of target audience does advertising on cable give marketers access to?
A) smaller target audiences
B) more broadly defined target audiences
C) more narrowly defined target audiences
D) much larger target audiences

Question

Quizplus · Accepted Answer

Cable television allows marketers to target more narrowly defined audiences because cable channels often focus on specific genres or interests, such as sports, cooking, or news, enabling advertisers to reach viewers with specific interests more directly.

Compared with Broadcast Networks, What Kind of Target Audience Does