Along with the high cost per reader, what drawback is associated with direct mail?
A) the difficulty in segmenting large markets
B) the dependence on quality mailing lists
C) the lack of flexibility
D) the speed of message delivery

Question

Quizplus · Accepted Answer

Direct mail heavily relies on quality mailing lists to ensure that the message reaches the intended audience effectively. Without accurate and updated mailing lists, the campaign may not achieve its desired results.

Along with the High Cost Per Reader, What Drawback Is