Why would an airline reduce advertising during peak travel periods and boost its media schedule during slower travel months?
A) because of repurchase cycles
B) because of seasonal sales patterns
C) because of frequency goals
D) because of competitors' activities

Question

Quizplus · Accepted Answer

Airlines adjust their advertising based on seasonal sales patterns, reducing advertising during peak travel periods when demand is naturally high and increasing it during slower months to attract more customers.

Why Would an Airline Reduce Advertising During Peak Travel Periods