Assume reach is 250,000 households and frequency is two. What is the gross rating point?
A) 125,000
B) 250,000
C) 500,000
D) 1,000,000

Question

Quizplus · Accepted Answer

Gross Rating Point (GRP) is calculated by multiplying the reach (the number of unique households or individuals exposed to the advertisement) by the frequency (the average number of times those households or individuals see the advertisement). In this case, GRP = 250,000 households * 2 = 500,000.

Assume Reach Is 250,000 Households and Frequency Is Two