What is assessing an advertisement's effectiveness before it is actually used called?
A) pretesting
B) Post-testing
C) anticipatory evaluation
D) pre-assessment

Question

Quizplus · Accepted Answer

Pretesting is the process of evaluating the effectiveness of an advertisement before it is actually used. This helps advertisers identify any potential problems or issues with the ad, allowing for adjustments to be made before it is released to the public. Pretesting can be done through surveys, focus groups, or other research methods.

What Is Assessing an Advertisement's Effectiveness Before It Is Actually