It is not uncommon for magazine publishers to run multiple print jobs of the same magazine, in which each job contains changes in advertising copy to suit the target market requirements of various advertisers. In trade terms, what is the publisher creating?
A) split runs of the magazine
B) circulation exceptions of the magazine
C) monthly issues of the magazine
D) exception runs of the magazine

Question

Quizplus · Accepted Answer

Split runs of the magazine allow publishers to customize advertising content for different demographics or geographic areas within the same issue, catering to the specific needs of various advertisers.

It Is Not Uncommon for Magazine Publishers to Run Multiple