What is the general market-share size of a product that has comparative advertising?
A) smaller market share than the category leader
B) approaching the same market share as the category leader
C) the same market share as the category leader
D) they are the category leader

Question

Quizplus · Accepted Answer

Comparative advertising is typically used by companies that are not the category leader in an attempt to differentiate themselves and gain market share. Therefore, it is unlikely that a product with comparative advertising would have the same or greater market share than the category leader.

What Is the General Market-Share Size of a Product That