Marketers of products in the late maturity or early declining stage of the product life cycle rely more heavily on persuasive advertising than other types of advertising.

Question

Quizplus · Accepted Answer

In the late maturity or early declining stage, marketers typically focus on reminder or reinforcement advertising rather than persuasive advertising, as the goal is to maintain existing customer loyalty rather than persuade new customers.

Marketers of Products in the Late Maturity or Early Declining