Reminder advertising is designed to keep a marketer's name or product in front of the target market, and is often used in the introductory stage of the product life cycle.

Question

Quizplus · Accepted Answer

Reminder advertising is typically used during the maturity stage of the product life cycle to maintain customer awareness, not in the introductory stage where the focus is on informing and persuading the market about the new product.

Reminder Advertising Is Designed to Keep a Marketer's Name or Product