Interactive advertising has changed the nature of advertising from a two-way to a one-way communication technique.

Name: Interactive advertising has changed the nature of advertising from a two-way to a one-way communication technique.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Interactive advertising is actually a shift from traditional one-way communication, where the message is just delivered to the audience, to a two-way communication, where the audience can interact with the advertising content.

Interactive Advertising Has Changed the Nature of Advertising from a Two-Way