Sex-based appeals can capture the viewer's attention, which translates into higher ad content recall rates.

Question

Quizplus · Accepted Answer

Sex-based appeals in advertising can indeed capture the viewer's attention more effectively than non-sexual content, leading to higher recall rates for the ad content. This is because sexual content tends to be more arousing and memorable, making it easier for individuals to remember the advertisement.

Sex-Based Appeals Can Capture the Viewer's Attention, Which Translates into Higher