In print advertising, headlines and illustrations are intended to impart information, while the signature informs and stimulates buying action.

Question

Quizplus · Accepted Answer

In print advertising, headlines and illustrations are intended to grab attention and generate interest, while the signature (often including the logo and company name) serves to identify the advertiser. The body copy is typically responsible for imparting information and stimulating buying action.

In Print Advertising, Headlines and Illustrations Are Intended to Impart