The objective of media selection is to reach the target audience without advertising beyond the identifiable limits of the potential market.
Correct Answer:
Verified
Q212: Outdoor advertising is especially effective for communicating
Q213: A recent trend in television advertising is
Q214: Magazines offer the advantages of good colour
Q215: One of the newest trends in television
Q216: Advantages of direct mail include speed, flexibility,
Q218: Keyword ads dominate online advertising and represent
Q219: Print media includes newspapers, magazines, outdoor advertising,
Q220: A primary advantage of newspapers is flexibility
Q221: "Public relations" is the relationship a firm
Q222: Multiplying an advertisement's reach by its frequency
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