A recent trend in television advertising is the abbreviated spot-a 14- or 30-second ad-that costs less to make and buy, and is too quick for most viewers to zap with their remote control.

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The trend towards shorter television advertisements, such as 14- or 30-second spots, has been driven by the need to cut costs and capture viewers' attention in an era where skipping commercials is common. These shorter ads are less expensive to produce and buy airtime for, and their brief duration makes them less likely to be skipped by viewers using their remote controls.

A Recent Trend in Television Advertising Is the Abbreviated Spot-A