The advertising function within a firm is usually organized as a line department reporting directly to the president or CEO of the firm.

Name: The advertising function within a firm is usually organized as a line department reporting directly to the president or CEO of the firm.
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In most firms, the advertising function is organized as a staff department, often under the marketing department, rather than a line department reporting directly to the CEO.

The Advertising Function Within a Firm Is Usually Organized as a Line