In general, the effectiveness of sales promotions and direct marketing are easier to determine because they provide measurable consumer responses, while the effectiveness of advertising and public relations are more difficult to access.

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Sales promotions and direct marketing often involve clear calls-to-action and measurable outcomes, such as coupon redemptions or email click-through rates. Advertising and public relations campaigns may have less tangible goals, such as brand awareness or reputation management, which are harder to quantify.

In General, the Effectiveness of Sales Promotions and Direct Marketing